SFIDA organized an international webinar entitled: Development of Agribusiness Enterprises and Marketing.
Hossein Shahbaz, Director of International Cooperation of Supportive Fund of Investment Development in Agriculture (SFIDA) chaired the webinar. First he international business of the agricultural crops and the position of the Malaysia specifically on Tropical Fruits.
The speaker was Yacob Ahmad, Advisor, International Tropical Fruits Network (TFNet), Malaysia.
The title of his presentation was: Value chains and market enhancements – case of tropical fruits in Asia and the Pacific.
He started with the production of TROPICAL FRUIT PRODUCTION:
- Major tropical fruits based on trade are banana, pineapple, mango, avocado and papaya (FAO)
- The minor fruit types – dragon fruit, rambutan, durian, jackfruit, passionfruit, longan and others
- Total world production estimated at more than 207 million tones in 2017 (banana and major tropical fruits).
- India, China, Philippines, Ecuador and Brazil largest banana producers
- For major fruits, Asia and the Pacific produces an estimated 55 percent, Latin America and the Caribbean 32 percent and Africa 11 percent
- Production in South East Asia estimated about 21 percent of total production
- Most tropical fruits produced are consumed domestically.
Yacob explained about the value chain and marketing of the Agricultural Crops:
- Description of the full range of activities required to bring a product or service through the different phases of production in response to consumer demand.
- A sequence driven by consumer demand and marked by value growth and coordination at each stage of production, processing and distribution.
- It carries with it a range of support functions such as input supply, financial services, transport, packaging , market research and advertising.
- The actors consist of input providers, smallholders, processors, packagers, distributors and retailers.
- VC analysis :
– Identification of dynamic linkages between production activities
– Constraints, levels of inefficiencies that prevent further addition of net value and competitiveness
– Identification of gaps along the chain and recommend interventions
He added the challenges of the crops marketing as per following list:
- Maintaining quality and quantity of product
- Seasonality of produce and price inconsistencies
- Increased cost of production – inputs, workers and transportation
- Lack of smallholders’ integration into value chains
- Lack of postharvest technologies and facilities for increased shelf life
- Competitiveness
- Requirements of the export market – e.g. vapour heat treatment etc.
- Climate change challenges
At the end he gave some success stories of the countries like Vietnam, Thailand and Malaysia.